about

kristian smith design, websites, visuals and content.
Kristian Smith is an independent multidisciplinary designer, Webflow developer, photographer, and filmmaker based in Stockholm. I work with hospitality, lifestyle, creative, and service-based brands to create distinctive websites, visual identities, photography, video, and digital content. By combining strategy, design, and production under one creative direction, I help businesses communicate clearly, build a stronger presence, and connect with the right audience.

One creative partner.
A complete brand experience.

A strong brand is more than a logo or a good-looking website.It is the way your business communicates, the way it makes people feel, and the experience customers have at every point of contact. I help businesses connect those pieces.That can mean developing the
visual direction for a new brand, designing and building a responsive website, photographing a space, producing a cinematic brand film, or creating an ongoing library of content for
digital channels.
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Every project begins with the same goal: to understand what makes the business distinctive and communicate it in a way that feels clear, relevant, and recognisably yours. The result is creative work that does not simply look good. It gives your brand a stronger presence, makes your offer easier to understand, and helps the right people take action.

What I do

web design & development
I design and build modern, responsive websites that combine strong visual direction with a clear user experience.

Each website is shaped around the needs of the business and its audience. The process can include strategy, sitemap planning, wireframes, interface design, Webflow development, responsive optimisation, CMS setup, basic technical SEO, and launch support.

The goal is a website that feels distinctive while remaining fast, intuitive, accessible, and easy to manage.
Typical projects include:
  • Company and brand websites
  • Hospitality and restaurant websites
  • Portfolio websites
  • Campaign and event pages
  • Service-business websites
  • Webflow redesigns
  • Landing pages
  • Multilingual websites
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Photography
I create editorial-style photography for brands, people, products, interiors, hospitality spaces, events, and digital campaigns.

Photography can be produced as part of a wider website or rebrand project, or commissioned as a standalone shoot. Images are planned around their intended use so clients receive a purposeful, versatile content library for websites, press, campaigns, and social platforms.
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Videography and film
I create editorial-style photography for brands, people, products, interiors, hospitality spaces, events, and digital campaigns.

Photography can be produced as part of a wider website or rebrand project, or commissioned as a standalone shoot. Images are planned around their intended use so clients receive a purposeful, versatile content library for websites, press, campaigns, and social platforms.
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Content creation
I create editorial-style photography for brands, people, products, interiors, hospitality spaces, events, and digital campaigns.

Photography can be produced as part of a wider website or rebrand project, or commissioned as a standalone shoot. Images are planned around their intended use so clients receive a purposeful, versatile content library for websites, press, campaigns, and social platforms.
View My Portfolio
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Who I work with.

I work with founders, marketing teams, independent businesses, and established brands that value considered design, strong storytelling, and a collaborative creative process.

My clients commonly include:
Hospitality and food
Hotels, restaurants, bars, cafés, chefs, venues, and experience-led hospitality brands that need to communicate atmosphere as clearly online as they do in person.
Lifestyle and wellness
Beauty, fitness, wellness, travel, fashion, and lifestyle businesses looking for a polished identity and content that feels credible, aspirational, and human.
Events and destinations
Event organisers, venues, destination brands, and wedding professionals that need photography and film capable of capturing a place, experience, or moment.
Creative professionals
Artists, musicians, photographers, filmmakers, consultants, and other independent creatives who need a digital presence that reflects the quality and personality of their work.
Startups
Founder-led companies that need to move from an early idea or fragmented identity to a clear, professional brand and website.
Service-based businesses
Specialists, studios, consultants, and professional service providers that need to explain their expertise clearly and turn attention into qualified enquiries.

Why clients work with me

One connected creative direction
Websites, branding, photography, video, and content are developed as parts of the same system. This creates a more consistent result and reduces the need to coordinate several separate suppliers.
Design with a purpose
Every creative decision should support the audience, the message, or the goal of the project. Visual impact matters, but clarity and usability come first.
Direct collaboration
Clients work directly with me throughout the project. Communication stays clear, decisions happen quickly, and the original creative idea is maintained from concept to delivery.
Flexible project support
I work on focused standalone commissions, complete launches, and ongoing creative partnerships. The scope is shaped around what the business genuinely needs.
International perspective
Based in Stockholm and originally connected to London’s creative environment, I work with clients across Sweden and on selected international projects. My work is influenced by different cultures, places, and creative disciplines while remaining grounded in the needs of each individual brand.
faq

Got questions?

Who is Kristian Smith?

Kristian Smith is an independent multidisciplinary designer, Webflow developer, photographer, filmmaker, and content creator based in Stockholm, Sweden. He helps businesses develop their brands through web design, visual identity, photography, video, content creation, and digital strategy.
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What services does Kristian Smith offer?

Services include website strategy, UX and interface design, Webflow development, responsive website design, brand identity, creative direction, photography, videography, content creation, social media support, and digital strategy.

Projects can combine several services or focus on one specific creative requirement.
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What types of clients does Kristian Smith work with?

Kristian works with lifestyle brands, hospitality businesses, restaurants, hotels, wellness companies, event organisers, creative professionals, startups, founders, and service-based businesses.

He works directly with independent business owners as well as internal marketing and creative teams.
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Where is Kristian Smith based?

Kristian Smith is based in Stockholm, Sweden. He works with clients across Sweden and accepts selected international projects, including work in London and Ibiza.
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Does Kristian Smith build websites in Webflow?

Yes. Kristian designs and develops custom websites in Webflow. Projects can include planning, wireframing, visual design, CMS development, responsive implementation, interactions, basic technical SEO, testing, and launch support.
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Can photography and video be included with a website project?

Yes. Photography and video can be planned specifically for a new website or brand launch. Combining these services helps create a more consistent visual result and ensures the content is produced in the correct formats and proportions for the final website.
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Does Kristian Smith offer ongoing creative support?

Yes. Ongoing partnerships can include regular photography and video shoots, social content, website updates, campaign assets, design support, and continued creative direction.
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Does Kristian work remotely?

Strategy, design, Webflow development, editing, and digital projects can be completed remotely. Photography and video production can take place in Stockholm or on location for selected projects.
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How do I start a project?

Use the enquiry form or book an introductory call. Include a brief description of your business, the services you are interested in, your preferred timing, and any current website or brand materials.
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Why not say

Hello?

Schedule a digital meeting with me and let's discuss your aspirations, challenges, and how I can be your digital design partner. Don't just imagine the possibilities. Reach out today and let's create them together.

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Connect

Email:
hello@kristiansmith.com
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Locations

Stockholm
London
Ibiza

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